I recently spoke at the London Business School Family Business Conference, where this year’s theme - The Next Gen - explored how rising leaders are reshaping the future of legacy enterprises. I had the privilege of interviewing Ileana Lobkowicz, whose 700-year family history includes exile, loss, and now a powerful return to stewardship and innovation. Her clarity, confidence, and thoughtfulness reflected what so many next gens are navigating: the tension between honoring history and forging their own path.

One key takeaway?

The stories families tell, and the ones they choose to rewrite, shape not just identity, but the future of the business. Huge thanks to Ileana for her grace, insight, and honesty and thank you to the Family Business Club at London Business School for creating space for conversations that matter.